Shoe Brand: Sorel

I had known about Sorel as a brand that my dad talked about as a great cold-weather boot. In my mind, I always thought of the heavy, rubber boot with a fat liner that definitely keeps your feet warm, but doesn't do anything for your aesthetic. 

Apparently, this is no longer the case! I had the opportunity to speak with a woman in HR from Columbia Sportswear (who now owns Sorel), and she informed me that Sorel's focus is currently on the target market of women 18 - 24. 

With her encouragement to browse Sorel's website, I was amazed at what I found! These boots were not the ugly rugged boots I had pictured, these boots were fashionable and functional (my favorite design combination)! Don't take my word for it, take a look at these beauties or go pursue the website yourself!

Sorel's Women's Conquest Carly $220

I was so fascinated with all of these beautiful boots, that I ended up looking at everything else on the website. To go along with promoting women's products, Sorel is promoting entrepreneur women who wear their boots. There is a video on the website and a link to a blog that promote 5 different women who have done amazing things. More kudos to Sorel!

Because I wanted to learn more about Sorel, I also found out that they were originally a Canadian company founded by Kitchener (later Kaufman Rubber Co.) in 1962. Their boots were made in Canada then, but when the company went bankrupt, Columbia purchased the brand and now they are manufactured outside of Canada. 

I don't know about you, but when my shoe fund gets a little more green in it, I'll be purchasing some footwear from Sorel!